In this episode of Semaphore Uncut, we talk to Gojko Adzic, specialist in agile and lean quality improvement. We talk about how to make truly valuable software products: addressing real needs rather than all requests and establishing quick feedback loops by observing behavior change. Gojko also shares how he has kept his passion for software alive. We hear how he made space to learn and experiment and how he guards his autonomy.
Gojko is a frequent speaker at software development conferences. He is also the author of Specification by Example and other books.
Key takeaways:
A developer-customer communication anti-pattern
Solve for needs, not features
Behavior change: a rapid feedback loop
Data over opinion
Books for budding product designers
Keeping the passion alive
The joy of autonomy
Even 'failed' experiments produce learning
About Semaphore Uncut
In each episode of Semaphore Uncut, we invite software industry professionals to discuss the impact they are making and what excites them about the emerging technologies.
